Retail Target Marketing for Existing Businesses is a one and a half hour presentation that uses competitive marketing information to assist existing community retailers and other small businesses to gain a better understanding of their specific trade area market and how to reach their potential customer base. Information covered includes: key demographics, retail opportunity gaps, retail demand growth and household lifestyle segmentation data. Specific information will also be provided about technology-based marketing solutions.
Specific topics include:
• What is my trade area?
• What are the opportunities in my trade area?
• How does this information impact my product/service mix?
• Can this trade area really support my business?
• What are the largest lifestyle segments and how might I use that information?
• How do I market to the households in my trade area?
Who Should Attend: Existing Business Owners, Potential New Business Owners, Community Leaders, Economic Developers
Where: Lewisburg Recreation Center – Conference Room
When: Tuesday, December 1, 2009 – 5 p.m. – 6:30 p.m.
RSVP: Contact Greg Lowe at glowe@ctyoflew.com or call (931) 359-1544
Contact (name) at (email address) or (phone) and provide the number and names of the people who will attend by November 30, 2009.
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