Retail Target Marketing for Existing Businesses

Retail Target Marketing for Existing Businesses is a FREE one- to two-hour presentation that uses competitive marketing information to assist existing community retailers and other small businesses to gain a better understanding of their specific trade area market and how to reach their potential customer base. Information covered includes: key demographics, retail opportunity gaps, retail demand growth and household lifestyle segmentation data. Specific information will also be provided about technology-based marketing solutions. Specific topics include:What is my trade area? · What are the opportunities in my trade area?· How does this information impact my product/service mix?· Can this trade area really support my business?· What are the largest lifestyle segments and how might I use that information?· How do I market to the households in my trade area? Who Should Attend: Existing Business Owners, Potential New Business Owners, Community Leaders, Economic Developers

Where: Lewisburg Recreation Center – Conference Room

When: Tuesday, December 1, 2009 – 5 p.m.

RSVP: Contact Greg Lowe at glowe@ctyoflew.com or call (931) 359-1544

Contact (name) at (email address) or (phone) and provide the number and names of the people who will attend by November 30, 2009.

TVA ECONOMIC DEVELOPMENT

For more information about TVA Economic Development, please visit TVAed.com